Beyond its collaborative design platform that has dominated the market and yielded a $12.5B valuation (as of May 2024), Figma has also created one of the world’s most in-demand design events, Config, which this year took place in San Francisco on June 26 and 27 and welcomed thousands of designers, marketers, and business leaders from around the world.
Events like Config have a massive potential upside, but they also require significant investment in terms of cost, time, and effort. That’s why we’re thrilled to be joined by Figma CMO Sheila Vashee who in this closed-door, invite-only session, will share:
- The outcomes Figma aims to achieve with Config
- How they track and measure key outcomes
- How they drive revenue via Config
- Strategies for selling out year after year
- What the biggest challenges are putting on events like Config
- Advice for CMOs considering launching a large summit or conference
- And more!
We'll also be leaving plenty of time for discussion and audience Q&A.
