Fireside: All About Config & Driving ROI with Events with Figma CMO Sheila Vashee

Beyond its collaborative design platform that has dominated the market and yielded a $12.5B valuation (as of May 2024), Figma has also created one of the world’s most in-demand design events, Config, which this year took place in San Francisco on June 26 and 27 and welcomed thousands of designers, marketers, and business leaders from around the world.

Events like Config have a massive potential upside, but they also require significant investment in terms of cost, time, and effort. That’s why we’re thrilled to be joined by Figma CMO Sheila Vashee who in this closed-door, invite-only session, will share:

The outcomes Figma aims to achieve with Config
How they track and measure key outcomes
How they drive revenue via Config
Strategies for selling out year after year
What the biggest challenges are putting on events like Config
Advice for CMOs considering launching a large summit or conference
And more!

We'll also be leaving plenty of time for discussion and audience Q&A.

How an Event Works

Flavors of Events (Firesides/Showmes)

There are three types of Guild events, each typically 45m-1hr long, fully opt-in, and private hosted virtually (hopefully in person soon!).

Focused on Tactics, Not Fluff

We work hard to drive our guest speakers towards sharing the non-obvious, 201- & 301-level tactics with Guild members. Avoiding, at all costs, any fluff.

We Focus So You Can Engage

As part of every Guild event, there is a dedicated scribe from FirstMark who focuses on note-taking and curating key takeaways so that you can engage freely.

Fireside: All About Config & Driving ROI with Events

How an Event Works

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