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Knowledge Library
Explore a fully-enriched content hub with playbooks, interviews, video recordings and much more exclusively available to Guild members.
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Repositioning a $2B Company: The Bloomreach AI Case Study
with Bloomreach's CMO
B2B CMO
CRO
An Inside Look at Clari's Competitive Edge & The Journey to Over $2.6B
with Clari Cofounder Kurt Leafstrand
Product
CTO
Lessons for Building Top Performing Technical Teams Across Amazon, Twilio, and Wiz
with Wiz CPO, Kelly Russell
CTO
People
Organizing Your SDR Team for Maximum Output
with MongoDB's Meghan Gill
B2B CMO
CRO
Going from Single to Multi-Product: Lessons from Calm, Uber, and LinkedIn
with Mads Johnsen
Product
B2B CMO
Hiring Culture Adds vs Culture Fits
with Katie Burke, Chief People Officer, HubSpot
People
Instrumenting & Managing a Revenue Org: The GitHub Case Study
with GitHub CRO, Elizabeth Pemmerl
CRO
B2B CMO
CFO
A Deep Dive into Generative AI at Roblox
with Roblox CTO, Dan Sturman
CTO
AI
Going Outside the Box: Driving Innovation & Launching BoxAI
Box's Chief Product Officer
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2024 State of the CTO Report
CTO
Building a Scalable Revenue Org: The Journey to $100M ARR & Beyond
with Cloudinary's CRO
CRO
B2B CMO
A Crash Course in Early Stage Hiring & Firing
with Laura Cooper
People
Founder
An Inside Look at Datadog's Winning Product-Led Growth Playbook
with Datadog CFO, David Obstler
CFO
Principles, Challenges, and Learnings from Neo4j’s Product Journey to $100M ARR
with Neo4j CTO Philip Rathle
Product
CTO
Lessons Learned Building & Deploying Enterprise AI
With MongoDB CPO, Sahir Azam
Product
CTO
All About Config & Driving ROI with Events
with Figma CMO Sheila Vashee
B2B CMO
B2C CMO
Doubling Awareness, Pipeline, and Revenue with Community Marketing
with the CMOs of Chainalysis & Forter
B2B CMO
B2C CMO
CRO
Growth vs Profitability on the Path to IPO
with Wealthsimple CFO Aimee Fearon
CFO
Github Copilot at Zoominfo: The Good, the Bad, and the Too Soon To Tell
with Zoominfo CTO Ali Dasdan
CTO
How to Run an Effective Resource Allocation Process
with Confluent CFO, Rohan Sivaram
CFO
Building & Launching Behance Pro: Lessons Learned
with Adobe's VP Strategy, Design, and Emerging Products, Matthew Smith
Product
Creating a Data & AI-Forward Culture
with Amy Reichanadter, Chief People Officer, Databricks
People
Automation in HR at Automation Anywhere
with Automation Anywhere Chief People Experience Officer, Nancy Hauge
People
A Masterclass in GTM Compensation Structure
with Instawork Head of Revenue Operations, Tori Moss
CRO
CFO
Founder
A Crash Course in Early Stage Finance
with Mighty Digits CEO, Josh Aharonoff
Founder
Quantifying the Success of Your Recruiting Team
with Datadog's VP of Business Recruiting
People
A Deep Dive Into LLM-Powered Search at Instacart
with Instacart's Director of Machine Learning
AI
Eight Sleep on Twitter, Influencer, and Podcast Marketing: Delivering Strong ROI Across Key Channels
with Eight Sleep's Co-Founder & VP of Brand and Marketing
B2C CMO
Instrumenting Your Business: The How & Why (with ThoughtSpot CFO Mohit Daswani)
with ThoughtSpot's CFO
CFO
Ecosystem-Led Growth: Gong's Partnerships Strategy On The Journey to Category Leadership
with Ashi Aber Gong's Head of Technology Partnerships at Gong & Alex Poulos Chief Marketing Officer at Crossbeam
B2B CMO
Masterclass In Marketing Team Structure: Salesforce, Twilio, and Attentive
with Attentive's CMO
B2B CMO
Accelerating Enterprise Deals In a Challenging Sales Environment
with Trulioo's CRO
CRO
How To Build And Run A Highly Effective MLOps Function
with HelloFresh's Director of AI & Machine Learning
AI
From Series A to $20B Acquisition: Figma's Maturity Model for Finance Systems & Infrastructure
CFO
Upleveling your Leadership Team with Mercury's VP People
with Mercury's VP of People
People
IPO Lessons Learned—What I'd Do The Same & What I'd Change
With Olo's CFO
CFO
The Art & Science of Positioning: How Positioning Helped Brex Soar to $12B & Beyond
with Brex's Chief Strategy Officer
Product
B2B CMO
Throwing Out the Playbook to Increase Win Rates & Sales Cycle Velocity
with ServiceTitan's CRO
CRO
A Masterclass in Storytelling & Brand Messaging
with Snyk's CMO
B2B CMO
B2C CMO
Today's Hiring Environment: Shifting Focus from Quantity to Quality of Hire
with Talkdesk's SVP & Global Head of People & Talent
People
A Deep Dive Into BloombergGPT and other AI initiatives at Bloomberg
With Bloomberg's Head of Machine Learning
AI
Driving Cloud Cost Reductions with Databricks SVP of Engineering
with Databricks' SVP of Engineering
CTO
Optimizing Culture in a Hybrid Environment with Front's CPO
With Front's Chief People Officer
People
A Crash Course for All Levels of Scale with Wayfair's CMO
with Wayfair's CMO
B2C CMO
When & How to Incorporate Customer Feedback: A Scalable Sales-to-Product System
With Color's Chief Product Officer
Product
Don't Let Finance Dictate Your Marketing Strategy: Metrics That Matter
with Pluralsight's CMO
B2C CMO
B2B CMO
How to Double your Marketing Spend Efficiency
with G2's former CMO
B2B CMO
B2C CMO
How to Maintain Culture as You Scale
with Rivian's Chief People Officer
People
How Braze Improved Gross Margins by >500bps: A Cross-Functional Playbook
with Braze's CFO
CFO
How to Win Against Well-Funded & Incumbent Competitors
with Maya Prosor, CBO at Lemonade
B2C CMO
Secrets for Hiring Top Technical Talent at all Stages of Scale
with Okta's Chief Development Officer
CTO
How To Improve Developer Velocity & Reduce Costs
Peer to Peer Discussion Recap | February 10, 2023
CTO
Stripe's CRO: Scaling By Eliminating Variability
with Stripe's CRO
CRO
How to Succeed as the First CFO in a Startup
with OneTrust CFO, Guido Torrini
CFO
Do You Need Cyber Insurance?
with contributions from FirstMark Guild members
CTO
CFO
Foundational Leadership Principals in Marketing at Scale
with Hubspot's SVP of Marketing
B2B CMO
B2C CMO
Leadership
Product
Driving PLG through Metric Selection, Experimentation, & Gamification
with Duolingo's former Chief Product Officer
Product
B2C CMO
Channels & Partnerships: Starting & Scaling a Strategy
With phData's CRO
CRO
A Repeatable Framework for Identifying PMF
with Coursera's CMO
B2B CMO
B2C CMO
Product
Single-Threaded Leaders, The Strategic Value of Conversation & Beyond
with Slack’s CPO
Product
CTO
Playbooks for Uncertainty
with Sonos' CFO
CFO
How to Think About Your 1st Customer Advisory Board
with the CS Guild
B2B CMO
Tender Offers: Using Carta, Tax Guidance & Int'l Employees
with the CFO Guild
CFO
Migrating from Options to RSUs
with the CFO Guild
CFO
[Report] Engineering Team Composition
with the CTO Guild
CTO
How to Prepare Yourself as a Public-Ready CFO
with Snowflake's CFO
CFO
Leadership Frameworks from Amazon, eBay, & CLEAR
with CLEAR's CTO
CTO
How to Build a World-Class Developer Strategy
with Stripe's Head of DevRel
CTO
How Product Ops Creates a Thriving Product Org.
with Dashlane's CPO
Product
Product Career Ladders
from across the Guild
Product
Leadership
Novel Frameworks that Helped Duo’s Cofounder & CTO Scale to a $2B+ Exit
with Duo's Co-founder & CTO
CTO
Leadership
Marketing Attribution: A Deep Dive Discussion
with the CMO Guild
B2C CMO
Building the Most Efficient GTM Machine in SaaS
with Atlassian's CRO
CRO
B2B CMO
Entity-based Teams, Engineering Efficiency & More
with Square's Alyssa Henry
CTO
Product
The CMO’s Playbook for Taking a Company Public
with Duolingo's Cammie Dunaway
B2C CMO
B2B CMO
Optimizing Investor Relations with the CFO of Cameo
CFO
“What I Wish I’d Known Earlier” Engineering Leadership Lessons with Zapier’s Co-Founder & CTO
CTO
Where I Focus First When Joining a New Company
with TripActions' CMO
B2B CMO
Leadership
Why Your Team Might Be 'Overly Agreeable'
with Netflix's VP of Product
Leadership
Product
How to Build Brand Love
with Drizly's CMO
B2C CMO
B2B CMO
IR CRM Template
CFO
Career Progression Paths for Engineers
CTO
How Gong’s Product Strategy Cultivates Raving Fans
with Gong's Founder & CPO
Product
Security & Startups Insights
with CISOs from Asana & Lemonade
CFO
CTO
When to Add In-House Legal Counsel
with the CFO Guild
CFO
Being a CFO at Scale: How to Invest your Time, A Deep Dive on M&A, and more with Twilio
with Twilio's CFO
CFO
How Etsy Evolved Product Prioritization Through Growth
with the CPO of Etsy
Product
A CTO’s Toolkit: 3 Tactics to Scale Yourself & Your Team
with One Medical's CTO
CTO
Frameworks for Effective Chaos Engineering
with Gremlin's CTO
CTO
How to Select Your First Auditor
A Peer-to-Peer Discussion with the CFO Guild
CFO
B2C CRM Comparison: Tools, Practices, and Tactics
A Peer-to-Peer Discussion with FirstMark’s CMO Guild
B2C CMO
What Product Leaders Should Do When S*it Hits the Fan
with Pendo's SVP of New Products
Product
Skip Levels: Frequency, Favorite Questions, + More
Leadership
Pros and Cons of Micro Frontends
with the FirstMark Guilds
CTO
Hiring Your 1st Full-Time Product Person
with Pendo's SVP of New Products
Product
Six Perspectives on the Ad Impacts of iOS 14.5
B2C CMO
Clubhouse's Playbook for Building & Upskilling Front-Line Teams
with Clubhouse's CRO
CRO
The Inside Story of Honey's $4B Exit to PayPal
with Honey's Co-Founder
Product
CTO
The Most Important Pillars of Sales Leadership
with Box's CRO
CRO
How Squarespace Built An Empowered Product Organization
with Squarespace's CPO
Product
