Repositioning a $2B+ Company: The Bloomreach AI Case Study with CMO Amanda Cole

ABOUT THIS EVENT

Bloomreach is the world’s #1 Composable Personalization Cloud and leader in e-commerce search, powering over 1,400+ brands and 250M daily searches.

The company has been leveraging AI/ML to power their platform for many years, but now they’re putting AI front and center, repositioning as outcomes-based AI (a refreshing change from the “AI for AI’s sake” approach many others have taken).

Repositioning a $2B+ company with nearly 1,000 employees is no easy feat though, which is why we are thrilled to welcome CMO Amanda Cole, who will share a tactical, inside look at:

The “why” behind the decision & getting executive buy-in
The people and teams involved
An overview of the repositioning process
Challenges they’ve navigated along the way
Key outcomes and KPIs she’s tracking and evaluating
Where Bloomreach is at in their repositioning journey today
And more…

Plus, we’ll leave plenty of time for Q&A.

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Repositioning a $2B+ Company: The Bloomreach AI Case Study

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