Building a well-oiled go-to-market function is no easy feat, but it is critical for reaching (and surpassing) the $100M ARR milestone. Getting there requires highly effective cross-functional collaboration, thoughtful goal setting, balancing short and long term revenue targets, the ability to properly balance growth and sustainability, and more. For that reason, we are excited to be joined by Allison Metcalfe, CRO of Cloudinary, the image and video platform that enables more than two million users and 10,000 brands such as Adidas, Bombas, Bleacher Report, Etsy, Grubhub, and Rivian to deliver high quality visual experiences.
In this private Guilds session, Allison will share critical lessons and best practices for building scalable revenue organizations, including:
- Structuring GTM teams for optimal performance
- Setting the right short-term and long-term revenue goals
- Measuring the right metrics & KPIs
- Building a high performance GTM culture
- Focusing on driving revenue through customer value
- Balancing product-led growth with Enterprise sales
- And more…
We’ll also leave plenty of time for Q&A, so come prepared with your most burning questions.
