Once you have found product-market fit and have successfully scaled your core product, most companies start to explore how they can go deeper with customers, increase monetization, and/or expand into new markets. Mercury has done this successfully, scaling multiple revenue streams to hundreds of millions in revenue. The fintech banking startup launched in 2019, and now holds many billions in deposits and has been profitable for nearly three years. In the last couple of years, they've expanded their offering to include personal banking, credit cards, finance workflow software, and a lot more on the way.
For that reason, we're thrilled to bring in Mercury CFO Dan Kang, who will share his candid thoughts on:
- Timing for going multi-product
- Strategy for new market expansion
- Determining which expansion vectors to invest in
- How to financially resource expansion efforts
- Common pitfalls companies tend to make in their expansion efforts
- And much more
Plus, we'll have plenty of time for Q&A.
